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WildyX Owner on Thundercling

WildyX Owner on Thundercling

 Thundercling Podcast


"Nobody is struggling more in the climbing industry than independent business owners, from gear shops to guiding services to climbing gyms. They’ve been forced to close their doors, furlough dedicated employees, navigate hazy government support programs, and figure out what the future looks like when the cloud of Coronavirus lifts and, hopefully, dissipates.

Don Bushey founded Wilderness Exchange in 2000, a gear shop for core climbers, backcountry skiers, and backpackers. Through atrophy and the rise of the internet, Wilderness Exchange is the last independent gear shop standing in Denver, one of the premier outdoor hubs in the country. Its Wildy and REI and, well, that’s all we got.

Thomas and Don share their experiences helming their respective ships through the choppy and unknown seas of the Covid-19 pandemic. They’ve lived a waking nightmare of cutting employees adrift, seeing their income drop to basically zero, studying subsidy programs, and building a foundation for an eventual re-opening to the public. Without any sensible federal plan or logical national leadership, they are forced to make it up as they go, all the while wondering how their businesses will survive in a post-pandemic world.

The positivity and alacrity with which they’re facing this scary and humbling reality drips through this conversation in shocking ways. It’s not what Fidi and I expected, but boy…it was wildly refreshing."